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EEX
Client
EEX Energy
Year
2024
Discipline
Identity · System · Web
Role
Art direction · Design
§ Overview
EEX needed an identity that could survive both a 4K trading screen and a printed annual report. We started with a single rule: the wordmark always sits on a baseline.
§ Process
A modular grid, an OpenType axis for weight, a single vermilion accent, and a tone of voice borrowed from broadsheet front pages.
§ Outcome
Full identity rollout across print, web, signage and trading interface. Adopted internally in 14 weeks.
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