Future Branding

Client

Various

Year

Ongoing

Discipline

Type · Experiment

Role

Art direction · Design

§ Overview

A research thread on what happens to a letterform after the third generation of photocopy, the seventh JPEG, the thousandth print.

§ Process

Loops of physical print → scan → print → scan, with manual interventions at each step. The artefact becomes the artwork.

§ Outcome

A growing library of distressed letterforms, used as raw material across client work and the Poster Archive.

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